SEO and GEO
SEO is the work that helps a page be crawled and understood by Google. GEO, generative engine optimisation, is the same kind of care for AI search tools: ChatGPT, Perplexity, and Google AI Overviews.
A person might search Google for a surf school near their town, or ask an AI tool the same question. The two systems read pages differently. A useful page states what the business does, where it is, and how to enquire, in plain sentences.
What we put on a Tier 2 site
GEO is included from Tier 2, with the 8-page website and 5 research-based blog posts. The build includes:
- Clear pages that answer real questions
- FAQ copy that matches the questions people ask
- JSON-LD that describes the business and the offer
- An
llms.txtfile that states the facts in plain text - A
robots.txtthat allows major AI crawlers - A sitemap
Tier 1 includes SEO on a 6-page site. GEO, in the sense above, starts at Tier 2.
What this does not mean
Preparing a site to be found and cited is not a promise. We do not promise a specific ranking, a position in AI answers, or a number of leads.
"Live within 1 week" applies to Tier 1 and Tier 2 only once all content and images are supplied.
